The costs of having a website of your own using WordPress.
Create your own website with WordPress
Where and how do you interact with your target market to inform them of the value proposition that your company offers? If you want to be competitive in today’s market, no matter what industry you are in, you have to have an online presence. As our lives are shifting into the virtual world with increasing speed, websites and online shops are gradually replacing physical trade and other areas of our lives. To keep up with these societal changes and where your potential customers are spending their time (online), a visually appealing and user friendly online presence is absolutely crucial. As the best way to create your own website, WordPress offers every company the ability to have that alluring online presence to offer for their current and potential customers.
WordPress is one of the most popular Content Management Systems (CMS) to set up websites and blogs. Many well known companies, regardless of size, use WordPress as do individuals who only want to publish a simple blog. There are two different systems within WordPress: WordPress.org and WordPress.com. While a website on WordPress always comes with a cost, WordPress.org is an open-source platform that is free of cost (for now). All that is required to use the .org platform is a domain name and hosting plan, which can each be secured through other third party companies like GoDaddy. WordPress.org makes it possible to create a free website and build it according to your individual ideas, depending on the design and functionality that you want to have. There are many different options and functions available that WordPress websites may provide, and some of the larger WordPress websites can cost in the five or six figures depending on what they are built for.
Careful planning is the first and most important step to success, and will save you money building your WordPress website in the long run. Your website can be created in several minutes with just a few clicks, but if the goal is to set up a modern website that will bring in new customers and associated revenue, you should take your time. Proper planning could mean the difference between your site having the appearance of a carefully planned boutique with a nice atmosphere or a quickly set up flea market booth. Ask yourself the following questions: Who is the target audience? What is the goal of the website - to actively sell, advocate opinions, generate leads, etc.? What features do I need to achieve this (for example an online store, contact forms and mailing lists, a Google Maps element, etc.)? What is the structure of my website and how extensive should the security mechanisms be in the background? WordPress has many different options to address these questions, as well as a large array of design choices to make the visitors to your site more comfortable. Is there already a corporate identity (CI), which clearly defines a uniform company appearance internally and externally? If so, the website should of course match the external image and themes of the company. If there is no CI yet, it can even be developed as you build your website, as long as you take care to ensure that your online and offline company aesthetics are in line with each other. With so many options available, it is impossible to say what the ideal website would be for your company without having a closer inspection and understanding of what your goals are, or what your budget is. With all of the options available and requirements needed to build a professional and functional website, especially a large one, you are certainly better off hiring an agency or developer to build it for you.
The short answer is that yes, you can. WordPress was designed to be easy to understand and simple to use. What you have to keep in mind, however, is that creating a website using WordPress takes a lot of time, which may not be available to spare in your fast-paced and busy life. The larger and more complex elements of a website, such as the themes or design concepts take time to create, and those who plan to scale the website along with their business will have to spend a lot of time planning for that eventuality from the beginning. Above all, the plugins that are necessary for modern WordPress websites need to be implemented separately, for features such as sharing content on social media, the ability to drag and drop items (to a shopping cart, for example), or letting customers pay for their purchases using Paypal. These plugins are not free, but are absolutely essential if you want to keep your website from appearing like a digital junk shop. If your plan is to use your WordPress website commercially, you should entrust your project to a competent and experienced team or developer. Some agencies also provide long term support as a part of their contract, which provides you with assistance should something go wrong and you need changes to be made in the future.
Advantages of WordPress
Very widespreadWordPress is widely used, so great support and developer tools are available.
Versatile and expandableVersatile: From small business cards to large corporate websites
Favorable entryGet started at a low cost
An attractive online presence and - if necessary - an intuitive and efficient online shopping experience are a requirement for any company today. As the initial point of contact with your potential customers, the first impression is often made here, and you do not get a second chance to make a great first impression. If you want to create that amazing experience to convince potential customers of the value that your company provides, contact us today. During our free, no obligation consultation our development team will show you how Pacific Codeline can create an online experience for your customers that matches your vision and leaves them asking for more.
Concrete figures for developing a WordPress website can be difficult to calculate, as there are many factors that go into the process. The hourly rate for a developer can run from $70 to $150. The creation and setup of design themes can cost around $1200 for a basic build, and upwards of $4,000 to $5,000 on the higher end. Additionally, there are costs involved for aspects such as security measures, establishment of a backup or ensuring the appropriate plugins are used. There are also costs involved in procuring the appropriate images or videos to make the website more attractive. If you are self employed or don’t need many functions, you can have your WordPress website created for around $1200. For a complete company site, however, it is not uncommon to see costs range from $9,000 to over $25,000. These same costs (and more) can be expected to set up a web shop, and even more costs can be expected if you attempt to save money on crucial aspects that will need to be fixed or redesigned in the future.
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